How It Works

What are You Trying to Achieve?

Before you write a word, carefully consider what you want the email to achieve. Normally the aim is to bring visitors to a web site. Sometimes there are secondary requirements. Sometimes you want to make a sale or sign up as a direct result of the email.
Whatever the aim, you should always keep it in mind at all times when writing your text. Stay focused.

Check Spelling and Grammar

Poor spelling and poor grammar are an instant turn off. Compose your message in a word processor (using the plain text of course) and use the spell check on the word processor to check the text then simply cut and paste into your order.

Line Length

Some email software does not provide a line wrapping facility so if you do not include carriage returns in the text the recipient simply sees a long line of text.
Keep the line length to 80 characters or less and use a hard carriage return (press the return key) at the end of each line rather than allowing the software to wrap the line.

Avoid Caps

DO NOT USE ALL CAPS IT LOOKS LIKE YOU’RE SHOUTING AND IS DIFFICULT TO READ.
The sentence above should illustrate the point. OCCASIONAL use of caps to emphasize a word or possibly a header is ok. Put the whole message in caps, and you come across as a net newbie not good for sales.

Paragraphs

Keep paragraphs short. Long paragraphs of plain text are hard to read and look boring. Short paragraphs get read!

Message Length

In general, aim to keep your message as brief as possible while getting the necessary message across. We impose no maximum amount on the number of lines that you can include in an email. You should always be aware however, that a reader may have little tolerance for anything longer than a few paragraphs. For this reason, it is important to make your point early on in the message.

There are at least three sets of circumstance where a longer message can be used:

An email only ad where there is no web site to visit.
Here the whole sales pitch has to be contained within the email. This naturally makes for a longer message, but even in these circumstances, unless you write like Steven King, you are still best to keep the message as short as you can. Don’t waste your prospects time with your eloquence.

If you do not have the time to make changes to a site, or perhaps you do not have editorial control of the pages you are advertising, there is a case for using more text in the email.

In this instance, you will use the email as a guide to the site, drawing the reader’s attention to the parts of the site and the offer that you want to emphasize.

Once your prospect is talking to you, you can say a bit more!

Message Content

Aye, there’s the rub as Shakespeare said. What should the content of your email be? Well, first let’s look at some general rules:

Sell the benefit of visiting your site. What will they find out? What can they gain by visiting?

Picture your customer. Who are they? How old? Where do they live? Then write to that one person!

Gain your visitors trust. Your claims should be believable. Write factually, and tell the truth. Make sure your site looks professional.

Don’t tell the whole story in the first line! If your headline tells them the core of what’s on offer will anyone bother to read the detail that makes the offer exciting? Write an enticing first line not a summary.

Your first sentence should be short. Don’t tax your reader early on.

Focus your Email. Don’t Ramble.

The next thing to decide is the general style of the email. This very much depends on the aim, but also on the product/service that you are promoting. One of the more successful email ads that I have seen used curiosity as a pull. It read thus:
Subject: What is MLife?
What is MLife?
Find out at http://www.mlife.com/

I hope you enjoy your visit.

The end of the message was signed off with the CEO’s name. This ad pulled over 35% visits. Can you resist visiting to find out what it is? By the way, ending the email with the name of the person sending it, and some form of contact method (email or telephone) always helps to build trust which boosts response.

So, curiosity is a good pull, but only useable in certain circumstances. What other emotions can be used to increase response?

Fear of missing out on something (that’s why special offers with time limits work better), or actual fear. Is your house safe? What if you can’t support your family?). Fear always tends to pull well if it’s a believable threat!

Greed

Offering something for nothing, special offers, bargains, low prices all rely on greed for success. In some ways, this is a harder emotion to work on as the triggers can vary widely between people. Sometimes even free is not cheap enough!

Involvement takes people into your confidence. Involve them in your sales effort. We think this product is right for you, please take a look and tell us what you think.

Be entirely upfront about WHY your product is low-cost. We bought too much stock now Christmas is over we can’t sell it we are offering this once in a lifetime price to save our cash flow. Opening your heart to your customer can forge excellent relationships through building on trust. DON’T ABUSE THIS. If you use this line once and then use it again later, and it is seen by some of your original customers..the end.

You can think of other variations on this, but the key is to adopt a theme that supports your aim and then use that theme throughout your email ad.

The final point on content has already been touched on, add a personal touch to the email. Give a name that the reader can use. Openly give contact information. Sometimes writing the whole email from a personal perspective can work extremely well.

Conclusion

In summary, keep it as short as possible. Avoid spelling mistakes, write to a theme and write to the person you visualize as your target. Do all of the above, and you will see your response rates increase.

How we do it. How it works.

Millions of people use email everyday to receive information or to send information to business associates, family, and friends. Not only is email considered more cost effective than postal mail, but it’s much faster than conventional methods.

When a user signs up for Newsletter, they agree to receive valuable information including advertisements based on their interests delivered directly to their inbox. Subscriptions to these newsletters cost nothing, and the member has the right to remove themselves instantly from a list via a simply unsubscribe link within the email.

Opt-In email is not SPAM. We have a strong anti-spam policy and has taken many steps to pass legislation to combat SPAM. Using our opt-in services will NOT get your website shut down or your affiliate programs canceled. Opt-in email is and will always be the most cost effective way to market to thousands of interested people.

Remember, if at anytime you have questions feel free to contact us. Our salespeople will never try to pressure you or coax you into purchasing anything. The decision is entirely up to you. We simply want to ensure that you are well informed about our products and services. In doing so, we believe you will agree that we are the best.

When you are ready to order, you can simply pick up the phone or go directly online to one of our secure servers. Ordering online is completely safe and one of the fastest way to get your order processed.

Once you have selected your send date and your order has been placed, you will need to submit ad content for review. Once everything is approved, we are ready to begin your campaign. Our staff will then pull your list, depending on the targeting and geotargeting options you have selected. Your ad will then be qued for sending.

When a user receives and opens your email, they will be presented with the content you entered. If the reader clicks on a link within your email, it will first come through our tracking server and then be redirected to your website. Every time a person clicks on your unique tracking link it is recorded and displayed within the reporting area. We also log the email address of the individual clicking on the link to ensure that similar future campaigns will not include the same email addresses.

We will then fulfill your order by sending out the full amount of your purchase.

Account set-up process from beginning to end.

Select a date that is available, and click on that date.
Place your order and request the date selected.
Fill out the order form completely.
Once your order is processed, you will receive a welcome email with login credentials. Please note this can take up to one business day to process.
You may use this User/Pass combo to log into your account.
When you log-in, you will be required to submit your content before moving on. If you have trouble submitting content, you may email the content to us directly. Please be sure to include your username and full name.
Within the reporting area, it will show how many emails have been sent (updated daily), the last 25 referrers, and how many click-thrus have been received to date on these emails (updated in real time).