Writing Your Ad

When you send an email to an opt-in list, that email can have a significant effect on the click-through rates achieved. Our network sees a huge variation in click through rates anything from 2% to 76%! Not all of this variation is due to the message, of course. Some of it is due to the product, service, website offer but a good proportion IS certainly down to the message.

So how do you make the best use of a simple text email message to gain the maximum response?
First the basics: